Database

Concerning financial issues, such as economic performance and stock markets. Tends to harm the economies and quality of life for populations of individual countries.

Focus On Irrelevant Details

Drag the conversation surrounding your misinformation down into the mud by focusing on minor details. Slow down Fact Checkers.

5DNA

Fund Opposition

Covertly fund the opposition to help shape their tactics against you and weaken them internally. Slow down Fact Checkers. Slightly decrease Plausibility.

4DNA

Fundraising

Hold events and solicit donations to convince Deceived people to financially support the cause. Significantly increase Community.

20DNA

Hack Experts

Encourage global hacking communities to harass anyone of note that comes out in support of the truth. Set back Fact Checking.

21DNA

Harass Critics

Incite people to hound those that speak out about your misinformation, making it increasingly hostile for them to do so. Slightly set back Fact Checking.

12DNA

Harass Informed

Incite people to hound those that are Informed about the truth, making it increasingly hostile for them publicly disagree. Slightly set back Fact Checking.

12DNA

Hire Fake Experts

Pay established experts in relevant fields to come out in support of misinformation. Significantly increase Plausibility.

16DNA

History Fake News

Concerning historical events, such as the moon landing. Tends to harm trust in institutions and governments.

Immigration Fake News

Concerning immigration or emigration, such as refugee patriation, or movement for work. Tends to harm those targeted, societies and the economies of the countries affected.

Impersonate Fact Checkers

Pretend to be a legitimate source of Fact Checking, while actually spreading more misinformation. Slow down Fact Checkers.

8DNA

Influencers

Sign up influential personalities, journalists and writers, to support your misinformation Slightly increase Virality and Plausibility.

6DNA

Internet

Set up websites and forums, and pay for online advertising such as banners and site takeovers. Increase Virality. Slightly decrease Plausibility.

1DNA

Legal Fake News

Concerning systems of law, such as the courts, police and law firms. Tends to harm people whom the law is intended to protect and serve.

Mainstream Media Appearance

Push for the appearance of strong personalities on mainstream news programming, where 'unbiased' coverage will allow them to speak unchallenged. Increase Plausibility.

14DNA

Media Hit Piece

Produce targeted long read articles, designed to damage the reputation of anyone who comes out against your misinformation. Set back Fact Checking.

14DNA

Media Outreach

Engage established voices across mainstream media to explicitly produce content to lend credence to misinformation. Increase Plausibility.

10DNA

Medical Fake News

Concerning medical topics, such as treatments, cures, or vaccines. Tends to harm individuals' health and cause loss of life.

Memes

Combine comical imagery with pithy witticisms or co-opt existing memes to share across online platforms. Increase Virality. Slightly decrease Plausibility.

2DNA

Merchandising

Produce and sell apparel and paraphernalia promoting misinformation. Increase Community.

15DNA

Misinformation Merge

Combine the narrative of your misinformation with other fake news to expand its reach. Set back Fact Checking and convert Informed people back to being Unaware. Reduces Plausibility.

18DNA

Misinformation Reshuffle

Radically shift the narrative of your misinformation to entirely new areas. Set back Fact Checking and convert significant number of Informed people back to being Unaware. Reduces Plausibility.

22DNA

Motivation - Boredom

Do it because you've got nothing better to do.