Database

A secret society of influential people controlling everything from the shadows.

Blaming - White Collar workers

People who do professional, managerial, or administrative jobs.

Blaming - Women

A member of the species Homo sapiens.

Bot Network 1

Utilise bots to automatically boost accounts spreading misinformation with large numbers of followers, lending them credence. Significantly increase Virality. Slightly decrease Plausibility.

1DNA

Bot Network 2

Utilise advanced bots to automatically highlight and re-share large amounts of misinformation across social media networks. Significantly increase Virality. Slightly decrease Plausibility.

2DNA

Buy A Newspaper

Buy a controlling stake in one or more major newspapers, allowing tighter control of articles and editorials. Increase Plausibility. Slightly increase Virality and Community.

15DNA

Buy A TV Network

Buy a controlling stake in one or more major TV networks, allowing tighter control of programming and talent. Increase Virality, Plausibility and Community.

19DNA

Celebrity Fake News

Concerning famous people doing, or not doing, things they should, or shouldn't, do. Tends to cause financial and emotional harm to the individual's involved.

Claim Witch Hunt

Claim that you are the victim of unfair and unfounded attacks from sinister entities. Slow down Fact Checkers.

5DNA

Climate Fake News

Concerning environmental crises, such as global warming and rising sea levels. Tends to harm the environment and the health of the global population.

Co-opt 'Fake News'

Repeatedly use the words 'Fake News' in misleading ways to effectively make it a meaningless term. Slow down Fact Checkers.

9DNA

Community Amplification

Encourage deceived communities to amplify specific misinformation stories to rest of the world. Increase Virality and Community. Slightly increase Plausibility.

12DNA

Community Development

Become part of a lifestyle / identity and develop strong emotional bonds which help people passionately believe in misinformation and reject contradicting information. Significantly increase Community.

13DNA

Community Travel

Fund deceived groups to allow them to attend events worldwide to further spread misinformation to as yet undeceived countries. Boost the amount of people traveling abroad.

8DNA

Corporate Fake News

Concerning big businesses, such as online retailers or high street banks. Tends to harm financial growth and individual company finances.

Cultural Fake News

Concerning ideas, customs, and social behaviour of communities, such as traditional stories or religious beliefs. Tends to harm cultures targeted and divide communities.

Deep Fakes

Use advanced facial recognition and mimicking technology to misquote influential people and power misinformation Significantly increase Plausibility.

Defamation Lawsuits

Make Fact Checkers' work as difficult as possible by hounding them with lawsuits and defamation charges. Set back Fact Checking.

14DNA

Destabilise Government

Trigger extreme overreactions from governments and civil society. Provoke self harming policies which significantly slow Fact Checkers.

6DNA

Discredit Experts

Hire a team to unearth dirt on Experts and Fact Checkers, then use this to discredit them and stop people paying attention. Set back Fact Checking.

Discredit Information Sources

Smear real information sources, calling their truthfulness into question. Set back Fact Checking.

Expand Blame list

Shift the narrative of your fake news by detailing more people to blame. Set back Fact Checking and convert Informed people back to being Unaware. Reduces Plausibility.

Expand Victim List

Shift the narrative of your fake news by detailing more victims. Set back Fact Checking and convert Informed people back to being Unaware. Reduces Plausibility.

Exploit Institutions