Symptoms
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Billboards
Produce locally targeted advertisements to occupy large outdoor hoardings and displays. Slightly increase Virality and Plausibility.
Bot Network 1
Utilise bots to automatically boost accounts spreading misinformation with large numbers of followers, lending them credence. Significantly increase Virality. Slightly decrease Plausibility.
Bot Network 2
Utilise advanced bots to automatically highlight and re-share large amounts of misinformation across social media networks. Significantly increase Virality. Slightly decrease Plausibility.
Buy A Newspaper
Buy a controlling stake in one or more major newspapers, allowing tighter control of articles and editorials. Increase Plausibility. Slightly increase Virality and Community.
Buy A TV Network
Buy a controlling stake in one or more major TV networks, allowing tighter control of programming and talent. Increase Virality, Plausibility and Community.
Community Amplification
Encourage deceived communities to amplify specific misinformation stories to rest of the world. Increase Virality and Community. Slightly increase Plausibility.
Community Development
Become part of a lifestyle / identity and develop strong emotional bonds which help people passionately believe in misinformation and reject contradicting information. Significantly increase Community.
Community Travel
Fund deceived groups to allow them to attend events worldwide to further spread misinformation to as yet undeceived countries. Boost the amount of people traveling abroad.
Deep Fakes
Use advanced facial recognition and mimicking technology to misquote influential people and power misinformation Significantly increase Plausibility.
Exploit Institutions
Reach out to established organisations that work within the field, and have them openly support misinformation. Significantly increase Plausibility.
Fabricate Data
Hire research teams to construct false, but believable data sets, which can lend credence to misinformation. Increase Plausibility.
Fundraising
Hold events and solicit donations to convince Deceived people to financially support the cause. Significantly increase Community.
Hire Fake Experts
Pay established experts in relevant fields to come out in support of misinformation. Significantly increase Plausibility.
Influencers
Sign up influential personalities, journalists and writers, to support your misinformation Slightly increase Virality and Plausibility.
Internet
Set up websites and forums, and pay for online advertising such as banners and site takeovers. Increase Virality. Slightly decrease Plausibility.
Mainstream Media Appearance
Push for the appearance of strong personalities on mainstream news programming, where 'unbiased' coverage will allow them to speak unchallenged. Increase Plausibility.
Media Outreach
Engage established voices across mainstream media to explicitly produce content to lend credence to misinformation. Increase Plausibility.
Memes
Combine comical imagery with pithy witticisms or co-opt existing memes to share across online platforms. Increase Virality. Slightly decrease Plausibility.
Merchandising
Produce and sell apparel and paraphernalia promoting misinformation. Increase Community.
Newsletters
Distribute periodic physical newsletter to easily reach and deceive a subscriber base. Slightly increase Virality and Community.
Onboard Political Party
Convince a political party to adopt misinformation as part of its policy making process, allowing it to inform their policies and manifestos. Significantly increase Plausibility.
Onboard Politician
Convince a politician to adopt misinformation and to promote it on their personal campaigns. Significantly increase Plausibility.
Online Video Production
Produce and distribute videos, such as documentaries and vlogs, online through streaming platforms. Increase Virality. Slightly decrease Plausibility.
Out Of Context
Hire research teams to find quotations from influential individuals that can be used out of original context. Slightly increase Plausibility.