Database

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Make a game in which players must hurry, after all, a good game is a quick game. Increases hype and complexity.

Make a game involving playable tokens. Slightly increases hype and significantly increases complexity.

Negotiate for the license of a famous toy brand. Significantly increases hype, especially for board games with family friendly themes.

Strike deals. Sticking to them optional. Slightly increases hype and complexity.

Two's company! Increases hype and complexity.

Negotiate for the license of a famous videogame. Significantly increases hype, especially for board games with strategic themes.

Have your manufacturer send you samples of your game components - just in case there are any last minute quality issues!

Resolve disagreements in a reasonably non-violent manner. Increases hype and complexity.