Symptoms

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Advertise At Conventions

Purchase a booth at GenCon and others. Increases hype.

13DNA

Advertise In Stores

Purchase storefront ad space at FLGSs (Friendly Local Game Stores!) worldwide. Slightly increases hype.

5DNA

Advertise Online

Purchase targeted ad space online. Increases hype.

9DNA

Announce Game

End the Design phase of your board game project and begin actually making it! Unlocks Production options.

0DNA

Begin Manufacturing

Have the factory start building the components and boxing up your board game. Unlocks the 'Distribution' screen.

0DNA

Community feedback

Ask your Kickstarter backers for feedback on elements of your game, such as the rulebook wording and box layout. Increases hype.

20DNA

Community Outreach

Ensure your Kickstarter backers are kept informed of the project's progress. Increases hype.

16DNA

Conduct Test Sessions

Invite board game fans to a test session and gather feedback - just in case you need to make last minute tweaks!

6DNA

Early Review Copies

Send out early review copies to board game focused media publications. Increases hype.

12DNA

Extended backer program

Allows more backers to help fund your board game after the initial Kickstarter campaign has completed. Increases hype and funds.

16DNA

Film/TV show IP

Negotiate for the license of a famous movie or TV show. Significantly increases hype, especially for board games with movie or TV related themes.

20DNA

How To Play Videos

Record and publish a series of tutorial videos. Slightly increases hype.

5DNA

Launch Kickstarter

Crowdfunding campaign provides funds and increases hype. Especially effective for complex board games.

12DNA

Manufacture in China

Manufacture your board game so you can sell them. Reduced costs but higher chance of quality issues.

20DNA

Manufacture in Germany

Manufacture your board game so you can sell them. Expensive but lower chance of quality issues. Increases hype in Germany.

30DNA

Manufacture in USA

Manufacture your board game so you can sell them. Expensive but lower chance of quality issues. Increases hype in the USA.

30DNA

Official Website

Set up a dedicated website with forums for your game. Increases hype.

12DNA

Toy Line IP

Negotiate for the license of a famous toy brand. Significantly increases hype, especially for board games with family friendly themes.

16DNA

Videogame IP

Negotiate for the license of a famous videogame. Significantly increases hype, especially for board games with strategic themes.

13DNA

View Samples

Have your manufacturer send you samples of your game components - just in case there are any last minute quality issues!

6DNA