Abilities

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Additional Production Run 1

Make sure your stock levels can keep up with demand! Increases availability.

16DNA

Additional Production Run 2

The more stock you get out there, the more people will be able to find your game. Significantly increases availability.

20DNA

Begin To Sell Your Game

Once your board game is designed and produced, it's time to start getting it into players' hands! Unlocks Distribution options.

0DNA

Companion App

Release a companion app for you board game on smartphones. Significantly increases hype.

11DNA

Direct Sales

Who needs retailers? You can sell your game yourself for much cheaper! Increases availability.

9DNA

Durable Packaging 1

Make sure your board game can ship reliably to distant destinations. Increases availability.

10DNA

Durable Packaging 2

Make sure your board game can ship without issues to distant destinations. Greatly increases availability.

18DNA

International Distributors

Work with international distributors to get your board game on as many store shelves globally as possible. Significantly increases availability.

25DNA

Local Game Stores

Work with smaller, FLGSs to get your board game on their store shelves. Slightly increases availability.

12DNA

Localise Language 1

Work with translators to produce versions of your board game in other languages. Increases availability.

5DNA

Localise Language 2

Produce further translated versions of your board game. Increases availability.

9DNA

Localise Multiple Languages

Hire on-site translators to produce many more translated versions of your board game. Significantly increases availability.

16DNA

National Retailers

Work with selected national retailers to ensure they stock your game. Increases availability.

19DNA

Sales promotions 1

Take a financial hit in order to increase availability in poor countries.

19DNA

Sales promotions 2

Take a larger financial hit in order to significantly increase availability in poor countries.

27DNA

Sell On Amazon

Sell your board game on the far-reaching eCommerce site. Significantly increases availability.

10DNA

Sell On BGG

Sell your game on the Board Game Geek website to make sure core board gamers can find your game. Increases availability.

23DNA

Sell on eBay

Casual players might like your game too! Make sure they can find it on eBay. Increases availability.

13DNA

Super Fan Sendout 1

Super fans can help spread the word about your board game. Increases hype and availability.

13DNA

Super Fan Sendout 2

Identify YouTubers who might like and play your game and send them copies to show off to their viewers in videos. Increases hype and availability.

15DNA

Super Fan Sendout 3

Negotiate a brand deal with a prominent influencer to get your game in front of millions of viewers. Increases hype and availability.

17DNA